CV portfolio
GWI design system
Lead designer for all elements and tokens for the company’s design system. This is an ongoing, multi-layered project used daily by the design team and the wider organisation. Overseeing the system means ensuring quality, consistency, and a cohesive visual identity across every aspect.
Iconography
Part of the design system, a library of 150+ icons, all designed by myself to reflect our brand identity. Geometry and simplicity are in the core of their design, incorporating the main shape of the GWI logo – the off-circle.
Illustration
Lead designer of the illustration library comprising of 200+ visuals. Built around three core qualities—bold, clear, and human—the library serves as a central visual language across the organisation’s website. Its distinctive outlined style brings each character to life while creating a unified look and feel. The greatest challenge has been preserving this stylistic consistency as the library continues to grow.
The GWI platform
Part of the design system is the visual representation of the GWI platform, the main selling product of the company. Biggest challenge was finding a balance of a simple, yet realistic depiction of the product without visually overwhelming the user.
Connecting the dots
I have been leading the design of GWI’s main annual report over the past 5 years along with all assets surrounding the campaigns throughout the years. Here’s an example of one of the reports.
Party on
A report I designed for Pinterest looking into the different ways people like to celebrate.
Data vis
Assorted data visualisation work I have designed through the years.
